We extended the Lululemon Athletica brand into the health food niche and created a line of teas, bars, juices, and natural supplements to further help the Yogi lifestyle of Lululemon's existing customers.
Amazon users who search for yoga items, such as Lululemon Athletica clothing, will be suggested Lululemon Vitality products.
Designers: Priya Palani and Sally St.Germain
CW: Laurie Costarides
Photographer: Brenden Savi