Lululemon Vitality

We extended the Lululemon Athletica brand into the health food niche and created a line of teas, bars, juices, and natural supplements to further help the Yogi lifestyle of Lululemon's existing customers. 

Products

 

Brand Book

 

Microsite

 

Online

Amazon users who search for yoga items, such as Lululemon Athletica clothing, will be suggested Lululemon Vitality products. 

 

Print

Designers: Priya Palani and Sally St.Germain

CW: Laurie Costarides

Photographer: Brenden Savi